Sleep mask brand
What the owner told it: a weighted sleep mask for night-shift workers and light sleepers, $34, TikTok, calm and funny. Theme picked: relatable problem.
Video hook
On-screen text in frame 1: "POV: you work nights and the sun didn't get the memo."
Shot 1, paste-ready prompt
Vertical 9:16, 8 seconds. A person in work clothes lies on top of the covers at 8am, eyes open, while hard sunlight cuts across a small bedroom. A lawn mower, birds, and a delivery truck get louder every second. Slow push-in on their face. Bold white text in frame 1: "POV: you work nights and the sun didn't get the memo." Sound: room tone with rising outdoor noise. No spoken line.
Shot 2, proof and call to action
Vertical 9:16, 8 seconds. Same person, same room. They slide on a soft weighted sleep mask, the bright room goes completely dark, and the outdoor noise drops to a hum. The camera settles on the mask resting on the pillow. Text: "Make 8am look like 2am." Sound: quiet, warm room tone.
Meta ad copy
Day sleepers, light sleepers, and anyone whose bedroom gets more sun than they'd like: a soft weighted mask that blocks the light and stays put. $34, free shipping over $50.
TikTok idea
"Day 1 of testing sleep masks in the sunniest room in my apartment." Film one test per day and ask viewers which one to try next.